Birds Eye creates 'children-only' restaurant

Birds Eye has created a "children-only" restaurant serving vegetable-based dishes in a fun environment.

The pop-up in Holborn, London, is part of Birds Eye’s new TV campaign, "Eat in full colour", created by Grey London.

The "First-Plates" restaurant will use normal ingredients but serve them in a alternative way to encourage children to eat healthier foods. Dr Elizabeth Kilbey, from Channel 4’s The Secret Life of 4, 5 and 6 Year Olds, will take charge of the session of how to navigate picky eaters and get the whole family consuming a wider variety of foods.

Targetting children aged four to seven, a balloon artist who will create a colourful balloon vegetable for each child will be part of the entertainment as well as an interactive play zone featuring a garden pea ball pit 

The two-hour ticketed event, taking place on 21 September, includes a welcome drink and sit-down lunch for children, and snacks for adults. Parental supervision is required.